Story
The historic Pezzetti company was founded in the 1940s from the intellect of the visionary Ezio Pezzetti. Under his aegis, the company patents the Everest Express, the iconic six-cup coffee maker with ten concave sides, reaching a production of 200pieces per day in the historic company in Seregno.
The emblem of Italian coffee changes its name, proudly adopting the Italexpress brand, exporting the iconic culture of the Italian moka and the high construction quality of Pezzetti worldwide.
Pezzetti enters Italian homes not only with the moka. Two advertisements were promptly created for the National Program in Carosello, coining the slogans “Shine outside, shine inside, and make a coffee that’s a marvel!” and “Shine to make your coffee!”.
In 2004 Abert and Ghidini Cipriano took over the long-standing Pezzetti company, shaping it into a global brand, renowned for its unique design and iconoclastic style. The Pezzetti coffee makers are the irreplaceable protagonists of every coffee break.
Nasce la Borbottiera Pezzetti, che racconta la storia di un simbolo italiano senza tempo. Deliberatamente ispirata al Movimento Futurista, ne assorbe i dettami e l’irriverenza, per riportare la moka alle sue origini e renderla ancora una volta prototipo di anticonformismo e stile.
